The IT team and the marketing team aren’t always on the same page. The IT team may not want to implement technology that the marketing team thinks it needs, and the marketing team may not know the full functionality of what the IT team already has in place. But these two business teams need each other more than ever today, and need to be able to work together to create a successful business experience, both customer facing and internally.
Here at Premier Event Management, it’s my job to do research and turn spreadsheets of numbers into useful charts. This is something I have always loved doing, and as soon as I learned how to use Excel when I was younger, I wanted to put in every bit of data I could find and look for trends. When I worked for a radio station in college, I took all of the unorganized chaos and put it all into spreadsheets, tracking how many times each new song was played and adding it all up so that I could send it back to promoters. Not only did all of these systems for tracking data satisfy my love for information, but they also made my job a lot easier. I cut down my time spent preparing for the week by 25%, freeing up the extra time to do homework and work on projects.
In order to successfully run events, you need to know what your audience wants to hear and see. At Premier Event Management, we value the input of our attendees. After all, they are the lifeblood of our CIO forums. If our audience is not satisfied, then our events will not provide value. So far, however, our forums are alive and well! This is because we strive to know exactly what CIOs and other attendees are interested in within the current IT atmosphere. We administer pre-conference and post-conference surveys, as well as consult our executive advisory board, in order to find out what went well and what needs improvement, as well as what CIOs would like to hear about at the conferences. From our surveys, we have noticed some prevalent trends in IT interests this year, and none of them are particularly surprising given the current IT environment. We have found that these topics vary in popularity depending on the city, but they are always somewhere in the top three.